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Happy BlogTober!: How to Plan your Blogs

Updated: Oct 13


If you have journeyed across the blogosphere, then you undoubtedly have heard of the term blogtober. What is blogtober? Combining the terms ‘blog’ and ‘October,’ blogtober was born. Blogtober is an annual event that takes place during the month of October. The purpose of this event is to post a new blog article every single day. The benefits are extensive, including making valuable connections with other bloggers, growing your own blog, and improving your writing style.


But blogtober can also be a stressful event due to lack of motivation, writer’s block, and even pressure from others to have the best content. Because of this, it is important that every participant plans for blogtober. In this article, I am going to show you how to plan for blogtober so that you can have a stress-free month.


How to Plan for Blogtober


1 — Create a List of Topics


The first thing that you can do when planning for blogtober is to create a list of topics. Open up Microsoft Excel or a blank page in a notebook and start writing down potential topic ideas. While a lot of bloggers choose to write about Halloween and the fall, you can write about anything at all. By creating a list of topics, you will make the writing part a lot easier as you can simply go down the list and begin writing. You are allowed to change or tweak the topic ideas once you begin writing. By having this list of topics, you will give yourself a sense of purpose and motivation, so that you can begin writing with confidence.


2 — Start Writing Your Articles


Once you have a list of potential topic ideas, you can start writing. Many bloggers do start prepping and writing their articles during the month of September (or even sooner). But no matter when you start planning for blogtober, the important thing is that you begin writing. Take it one article at a time, giving each your best effort. Write the first article, read it, and then reread it again and again. Go take a break, come back to your article and then read it once more. Once you are satisfied, you can then schedule it to be published on a certain day in October.


3 — Schedule Your Content


Once you are done writing your articles for blogtober, you can schedule them. By scheduling the content, you accomplish two things. First, you can be at peace knowing that your articles are scheduled. You don’t have to go in and manually publish your article. And two, you can feel a sense of achievement and success each time you finish writing and scheduling your content on a specific date. As a writer, there is no better feeling than knowing that your content is done and ready for publication. Another thing that needs bearing in mind is that scheduling does not mean that you cannot go back and edit. Perhaps a week or even a day before the piece is scheduled to go live on your blog, go back, read, and then edit your article once more. By scheduling, you allow your article to sit for an appropriate amount of time until you are ready to read and edit before hitting the ‘send’ button.


4 — Write First, Market Second


Once you are done writing and scheduling, then you can sit back and wait for your articles to go live. By getting the important work of the writing done early, you can focus on another important aspect to blogging: the marketing.


You can spend the entire month of October creating content to help promote your blog posts. You do this so that you can make sure that your content will be seen by the right audience at the right time. It is hard to write and market all in the same month. But when you can split up these very important responsibilities, then you can give each the focus that they both deserve.


Conclusion


For anyone wanting to participate in blogtober, it is important to begin planning. You can plan for this annual event by creating a list of topics, writing in bulk, scheduling your content, and then marketing once the writing work is done. And remember: even if you start late, it’s okay. The whole point of blogtober is to make valuable connections, grow your blog, and most importantly, to have fun. Good luck.






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Helen Hensell is a 30 something biracial lifestyle blogger, writer, and a self-proclaimed chocoholic. Be sure to check out her blog at crispyconfessions.com, or follow her on Twitter @hhensell.

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